Tag
Making WordPress sites load faster.
Themes
The7 is a multipurpose theme built around bundled page builders and a very large options panel. Its strength is that it does everything; its cost is that everything it does becomes yours to maintain.
Themes
Divi is a theme and a page builder sold as one product on an unusually generous licence. Both halves of that sentence explain why people stay with it and why leaving is expensive.
Website Building
Managed hosting is a staffing decision priced as a hosting bill. You buy back the hours spent on updates, backups and caching, and you pay in restrictions and in a stack you no longer fully control.
WordPress Tutorials
Every upload becomes several files on disk and a post in the database. Once a library reaches a few thousand items, the decisions you did not make at the start start costing you.
WordPress Tutorials
A landing page is a page with one job and everything else removed. On WordPress that means a template with no navigation, one call to action, and a measurement plan you set up before you launch it.
Website Tools
Putting a proxy in front of WordPress solves real problems and introduces a specific set of new ones — redirect loops, mixed content, cached logged-in pages and a visitor IP that is no longer the visitor.
Themes
A photography theme has one job: deliver large images fast and without mangling them. Most fail on the same three points — the crop, the compression, and where the gallery data lives.
Themes
Screenshots tell you nothing. What decides whether a theme is a good one is how it behaves on a phone, what it weighs, how it is maintained, and how much of your content it holds hostage.
Website Building
A one-page site is a design decision with SEO consequences. It works beautifully for a single offer and badly for anything that needs to rank for more than one thing.
Plugins
Every builder can drag a column onto a page. The differences that matter are what they do to your markup, what happens to your content when you stop paying, and whether the block editor was already enough.
Plugins
Every popup plugin can show a box with an email field. The differences that matter are targeting rules, what the script costs on mobile, and whether the plugin respects the intrusive-interstitial rules that affect rankings.
Website Building
Membership is three separate problems: recurring payment, access control and member communication. Decide how each one works before choosing a plugin, because the plugin choice is hard to reverse.