Topic
Everything around the site itself: planning, launching, maintaining.
Website Building
A lead magnet works when it is specific, instant, quick to use and tied to the page it sits on. Here are the types worth making, which pages they suit, and how to deliver them from WordPress without leaking the file.
Website Building
A list is built from three things: a mail platform you will not outgrow, a reason to subscribe that fits the page, and signup forms placed where readers already are. Here is the order to do it in.
Web Design
Eight common popup patterns — newsletter, discount, content upgrade, shipping threshold, announcement, exit offer, cookie notice and video lightbox — with the trigger, copy pattern and failure mode for each, plus a minimal accessible modal.
Website Building
An exit intent popup fires when the cursor heads for the browser's tabs or close button. That gesture only exists on desktop. Here is how detection works, what replaces it on phones, and which offers suit the moment.
Web Design
Lossless compression removes redundancy and gives back every pixel. Lossy compression throws away detail you are unlikely to notice. For photos on a website, lossy is almost always the right call.
Web Design
White space is not emptiness waiting to be filled. It is the mechanism that tells the eye what belongs together, and it works before anyone reads a word.
Web Design
A style guide is not a design deliverable. It is the record of decisions already made, so page forty looks like page one without anyone having to remember why.
Web Design
Automated tools find about a third of accessibility problems. This is the rest — the manual checks that take an afternoon and catch what actually blocks people.
Web Design
Mobile first is not about phones. It is about deciding priority while the screen is too small to avoid deciding, then adding space rather than removing content.
Web Design
Hierarchy, contrast, proximity, consistency and restraint. Five ideas that decide whether a page works, none of which depend on what is currently fashionable.
Web Design
Navigation fails at the label far more often than at the layout. Fix the words first — a beautiful menu of vague nouns still leaves people guessing.
Web Design
A landing page has one job and everything on it either serves that job or competes with it. Most underperforming pages are not badly designed — they are trying to do three things.