Topic
Choosing, customising and replacing WordPress themes.
Themes
The reservation database is the business. Any hotel theme that owns your rooms, rates and bookings has taken the business hostage, and free ones do it as often as paid ones.
Themes
A trades or local services site is judged on one interaction: someone on a phone, in a hurry, deciding whether to call you. Almost every design decision follows from that and almost every theme demo ignores it.
Themes
An app marketing site is one persuasive page plus two pages the app stores require you to keep online forever. Themes sold for this niche optimise the first and ignore the second.
Themes
An author site is a books database with a mailing list attached. Most author themes get this backwards and give you a blog with a book cover in the sidebar.
Themes
An artist site has one job: show the work at a size and fidelity that does it justice. Most portfolio themes fail that job in the same three places — cropping, compression and where the work is stored.
Themes
No theme has ever been the reason an AdSense application was rejected. The theme decides what happens after approval — whether ad slots sit in stable containers, and whether your placements survive a theme change.
Themes
News is the rare niche where the theme really is doing the heavy lifting, because the templates are the product. The trap is letting it own the homepage curation as well.
Themes
Travel themes sell you a hero video. What a travel agency actually needs is a tour record with editable prices, a day-by-day itinerary, and room for somebody else's booking widget.
Themes
For a public-sector site, accessibility is a legal obligation and the site will outlive the contractor who built it. Both facts rule out almost everything marketed as a government theme.
Themes
Construction sites are not design showcases. They exist to prove competence, be found locally, and recruit trades — and the person updating one is an office manager between phone calls.
Themes
A marketing agency's own site is a work sample. Prospects check its speed, its tracking and its consent banner before they read a word, and the theme decides two of those three.
Themes
An admin theme changes nothing your visitors see. There are two good reasons to install one and several bad ones, and the good reasons are both about somebody else using the dashboard.